The idea of having your own WordPress website or blog is to share information with the rest of the world. Same goes for businesses and corporations. They try to deliver their message via their website and do their best to make sure that their website visitors find what they are looking for and purchase their product or service.
Display related posts in WordPress
One way to ensure that your website visitors find the information they are looking for, is to display related posts in WordPress blog posts. In this WordPress webmaster tip we will explain what are the benefits of adding a list of related posts in WordPress for each blog post.
Reduce bounce rate by keeping website visitors longer
Bounce rate is the percentage of visitors who reach your website or blog via a search engine result and leave instantly, rather than viewing other pages or clicking on links within your website. If the bounce rate is low it means that your visitors are interested in your content and most probably find what they are looking for. But what if your visitors are not finding the information they are looking for?
By enabling related posts in WordPress, i.e. displaying a list of blog posts which are related to the blog post the visitor is reading, you ensure that your visitors get to know about other blog posts that might be of interest to them and encourage them to read them. By enabling related posts in WordPress you also give more exposure to other older content you might have on your website. All of this will improve your WordPress blog or website bounce rate, which automatically helps your website rank higher in search engine results.
Boost website SEO and increase page views
Old blog posts are easily forgotten and difficult to reach unless your visitors dig through your WordPress archives. On the opposite, if you enable related posts in WordPress you will revive the old blog posts again by exposing them to new visitors.
Apart from sending more traffic to old blog posts, by enabling related posts in WordPress will automatically increase the number of internal links on your WordPress blog or website. Thanks to such internal links search engines will find your old blog posts easily and give them more importance in search engine results.
Maximize your website income
As we have seen in this WordPress webmaster tutorial, by enabling related posts in WordPress you improve your website’s search engine ranking and SEO by reducing bounce rate, generating more internal links and increase page views. This means that there are more chances of visitors clicking on adverts while browsing your website. It is also important to note that the higher your website ranks in search engine results, the more you can charge third parties to rent advertising space on your WordPress blog or website.